Marketing

Students who have successfully completed a B.A. in Marketing from Lakeland University should be able to:

1、Explain the major concepts in the functional areas of accounting, economics, marketing, management, leadership, and management information systems.
2、Construct and present effective oral and written forms of professional communication.
3、Identify the key legal and ethical issues related to contemporary business conduct.
4、Demonstrate responsible and effective workplace behavior skills and traits in a professional business environment.
5、Describe the role of marketing in the application of business practices.